Octalysis Framework
Gamifying Productivity
Octalysis Framework
Gamification & Behavior Design by Yu-Kai Chou | Read more here.
I recently learned about the Octalysis Framework, a gamification design model created by Yu-kai Chou. I came across it while thinking about how to design the motivation system for my productivity and wellness app.
The project has gone through a few name changes PurrfectDay → Catmodoro → ProgressPal ,but the idea has stayed the same: a productivity companion that rewards progress and encourages healthy habits. It also makes the user feel some type of responsibility for taking care of their virtual pet (just like in the real world) and in order to do that, the user must do their tasks so they can take care of their pet. In this case, its a win-win solution, because the users are productive and they earn more for their virtual pet.
The Octalysis Framework helped me understand the “why” behind motivation when designing systems. Instead of just adding rewards or points randomly, it breaks motivation into different psychological drivers that influence why people take action.
This was particularly helpful for thinking about how users interact with the app. If the app gives coins or rewards for completing tasks, the question becomes: why does that feel satisfying? What makes people want to continue?
The 8 Core Motivational Drivers
Epic Meaning & Calling
Drives the user's purpose. They were chosen for the task,
Development & Accomplishment
Drives progress and self growth. Using points, badges and leadership score boards as drivers.
Empowerment of Creativity & Feedback
Expressing Creativity, figure things out and see feedback.
Ownership & Possession
Owning something → desire to improve and get more of it
Social Influence & Relatedness
Motivation of what other people think, say, or do (mentorship/competition)
Scarcity and Impatience
Wanting Something because it's limited.Unpredictability & Curiosity
Drive of wanting to know what's next.
Loss & Avoidance
Motivation of avoiding something bad like losing points, money or status.
The Structural Analysis of Motivation: Left Brain vs. Right Brain
Left Brain (Extrinsic)
Motivated by external factors. For example, doing things for the reward and the task itself.
Right Brain (Intrinsic)
Doing something simply because you like doing it.